CRM Field Definitions
Madeline Volpe avatar
Written by Madeline Volpe
Updated over a week ago

Mapping Type

Field Name

Definition

Example

Company Mapping

Company Domain

Primary domain of the company

Company Mapping

Company Name

Name of the company

Grata

Company Mapping

Description

Description of the company

Grata is a B2B search engine that helps private equity, sales, and marketing teams find and target private companies. The company's machine learning technology enables to identify similar companies, find new targets, and automate personalized outreach. Grata’s platform also powers a suite of digital intelligence products for voice of customer diligence and competitive intelligence. Grata was founded in 2015 and is headquartered in New York, USA.

Company Mapping

Phone Number

Phone Number of the company

212-553-4545

Company Mapping

Employees on Professional Networks

The number of employees the company as listed on professional networks

45

Company Mapping

Grata Employee Estimates

Grata's proprietary employee estimate

Company Mapping

Industries (NAICS 2)

2022 NAICS 2 classification

44

Company Mapping

Industries (NAICS 4)

2022 NAICS 4 classification

4412

Company Mapping

Industries (NAICS 6)

2022 NAICS 6 classification

44122

Company Mapping

Grata Software Industries

Grata custom classification

Recruiting Software

Company Mapping

1 mo. growth (%)

The one-month growth rate of employees as a percentage

11%

Company Mapping

3 mo. growth (%)

The three-month growth rate of employees as a percentage

44%

Company Mapping

6 mo. growth (%)

The six-month growth rate of employees as a percentage

81%

Company Mapping

1 yr growth (%)

The annual growth rate of employees as a percentage

250%

Company Mapping

HQ Address

The company's headquarter's full address

15 West 18th Street, New York, NY

Company Mapping

Notes

User generated custom notes assigned to a company.

"Company X is ready to sell. Spoke to CEO on July 3rd. Have Sarah follow up as next steps."

Company Mapping

Account Owner

Account owner in CRM

Domila McFarlane

Company Mapping

HQ City

Name of the city of the headquarters

New York

Company Mapping

HQ State

Name of the state for the headquarters

NY

Company Mapping

HQ Postal Code

Postal code for the headquarters

10011

Company Mapping

HQ Country

Name of the country for the headquarters

USA

Company Mapping

Funding

Stage of funding, if the company is funded

Early Stage

Company Mapping

Revenue Estimates

Grata's revenue estimate for the company

$ 500 - 1B

Company Mapping

LinkedIn

LinkedIn of the company

Company Mapping

Year Founded

Year the company was founded

2016

Company Mapping

Ownership

The company's entity classification (Independent, Independent No Funding, Public, Public Subsidiary, Private Subsidiary, Private Equity Platform, Private Equity Add-on)

Independent

Company Mapping

Ultimate Parent

The name of the ultimate beneficiary of the company

N/A

Company Mapping

Source

Identifies that the source of the data comes from Grata

Grata

Company Mapping

Grata ID

URL to the company profile in Grata

Company Mapping

Lists

Lists a user has assigned a company to

Software Targets List

Contact Mapping

Contact Name

Name of the contact

John Smith

Contact Mapping

Email

Email of the contact

Contact Mapping

Title

Job title of the contact

Founder

Contact Mapping

LinkedIn

LinkedIn of the contact

Contact Mapping

Source

Identifies that the source of the data comes from Grata

Grata

Contact Mapping

Grata ID

URL to the contact profile in Grata

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